Please provide this information to your ghostwriter. This will enable them to create content that matches your voice and vision.
1. PROJECT OVERVIEW
Project Type: (e.g., Book, Article, Blog Post, Speech, White Paper, Social Media Content, etc.)
Working Title:
Length/Word Count:
Deadline:
2. PURPOSE AND GOALS
Primary Purpose: What do you want to achieve with this content?
Key Messages: What are the 3-5 main points you want to communicate?
Desired Outcome: What should readers think, feel, or do after reading?
3. TARGET AUDIENCE
Primary Audience: Who is the main reader? (demographics, profession, interests, etc.)
Secondary Audience:
Audience Knowledge Level: How familiar is your audience with the topic? (Beginner, Intermediate, Expert)
Pain Points/Challenges: What problems or questions does your audience have?
4. VOICE AND TONE
Desired Tone: Check all that apply or describe:
☐ Professional ☐ Humorous ☐ Conversational ☐ Academic ☐ Authoritative ☐ Empathetic ☐ Friendly ☐ Direct ☐ Inspirational ☐ Storytelling
Person/Perspective: First person (I/we), Second person (you), Third person (he/she/they)?
Vocabulary and Language: Should the writing use technical jargon, simple language, industry terminology?
Writing Style Examples: Provide links or samples of writing you admire or that match your desired style:
5. CONTENT DETAILS
Topic/Subject: Provide a detailed description of what the content should cover.
Outline or Structure: If you have a preferred structure, provide an outline.
Key Points to Include: Specific facts, stories, statistics, or arguments must be provided to the ghostwriter.
Topics to Avoid: Any sensitive topics or angles to stay away from:
6. RESEARCH AND SOURCES
Background Materials: List any documents, articles, books, or resources the ghostwriter should review:
Research Requirements: Should the ghostwriter do additional research? What sources do you want them to use?
Citation Style: If applicable (APA, MLA, Chicago, footnotes, etc.):
7. ABOUT YOU (THE AUTHOR)
Your Background: Brief bio, credentials, and relevant experience:
Your Expertise: What makes you qualified to speak on this topic?
Your Perspective: What is your unique viewpoint or approach to this subject?
Personal Anecdotes or Stories: Share any personal stories that could be woven into the content.
Preferred File Format: Word doc, Google Doc, PDF, etc.?
Communication Preferences: How often should you receive updates? Preferred method (email, phone, video call)?
8. CONTACT INFORMATION
Your Name:
Email:
Phone:
Best Time to Reach You:
Time zone:
