Everyone’s writing obituaries for ebooks.
“Too saturated.” “AI killed it.” “Nobody reads anymore.”
There are still opportunities, but the rules have changed.
The Old Playbook Is Broken
Most authors are stuck in 2019:
Write book → Upload to Amazon → Cross fingers → Crickets
The reality is you’re competing with thousands of new books uploaded daily. Many written by AI in a weekend.
You can’t just throw your book into the void and expect sales.
Why Smart Authors Still Win
People are still buying personal development guides. Health and wellness books. Business books about AI startups.
But now, to be a winning author, you need to sell yourself.
Your ebook isn’t your product anymore. It’s your business card.
You need to build a personal brand.
The Real Business Model
Your ebook generates leads. Your content builds authority. Your audience becomes customers for higher-value offerings.
Smart writers build movements around their expertise. They position themselves as the go-to authority in their niche.
The Chicken And Egg Problem
Should you build your brand first, or create the ebook first?
Brand first makes sense if you have time. You’ll validate your ideas, understand your audience, and launch to people who already trust you.
Ebook first works if you need to move fast. The book builds your credibility and gives you concrete content to build around.
The hybrid approach is often most practical. Start building your brand while writing. Share your research. Document your process. Engage your future readers as you create.
There’s no such thing as perfect timing.
The Bottom Line
Your book is your lead magnet. Your content is your authority builder. Your audience is your real asset.
Everything else is just noise.
Do you need help getting started? A ghostwriter can help you create your ebook and build your personal brand around it.
The Strategy?
That’s up to you.
