You decide to go solo, and start a small business. You pick a niche, set a price, hit “publish” on your first post or DM.
Then, the voice starts in your head:
“Who the hell are you to charge that?”
“You’ll never get any customers.”
“Stop before you look stupid.”
Imposter syndrome shows up especially when your portfolio is thin, testimonials are zero, and your biggest client so far is… you.
One thing that can help you quiet that negative voice in your head is to get a decent website live.
It doesn’t have to be a masterpiece with custom code and pro photoshoots.
Just something clear and honest:
- A homepage that says in plain English who you help and what problem you solve.
- An About page that starts with the customer’s pain, drops a short real story about why you care, shares proof without bragging, and ends with something human.
- A simple offer page that spells out what you deliver, why it works, and how to work with you.
Two things happen when your site is live.
First, prospects land there (from a cold DM, a Twitter thread, a Google search) and think: “Okay, this person has their act together. They get it.”
You build trust.
The real win is that you look at your own site and think the same thing.
It’s proof you’ve value to offer and you’re not just another person “thinking about” starting a business.
You built a home for your work. That alone shifts the internal script from “fraud” to “I’ve started.” You’re building momentum.
One page at a time, you start showing up like the expert you’re becoming.
If you don’t know how to get started with the copy, take a look at the content starter pack.
What’s one small thing you did early on in your entrepreneurship journey that made you feel less like an imposter? Drop a comment.
