Starting a business is exciting until you’re faced with the blank page staring back at you.
You have the idea, the offer, maybe even your first client in mind… but then comes the question: “What do I actually put on my website and social media?”
The truth is you don’t need a 50-page content strategy or viral TikTok plan when you’re just trying to launch. You need content that makes you look professional, helps people understand what you do, and starts building trust so you can get your first paying customers.
The basics still win in 2026. Search engines and real humans reward clear, helpful content over flashy gimmicks.
Every new business (freelancer, small online shop, coach, consultant) needs these essential pieces of content. Skipping them can cost you opportunities, money, and time.
Let’s take a closer look at what you need to get started.
The About Page: Your “Why Should We Trust You?” Page
When visitors land on your site, they want to know who you are and if you’ll understand them. This page needs to be a short, warm intro that shows:
- Who you help and what problem you solve
- A relatable bit of your story (why you started)
- Why you’re qualified (experience, results, personality)
- A human touch (e.g., “I’m a mom juggling clients and school runs”)
People buy from people. A good About page converts two to five times better than a generic one. Keep it conversational, with a photo of you.
The Service/Offer Page: The “What Do You Actually Sell?” Page
If someone clicks from social media or Google, this is where they decide to book a call or buy from your business.
Include:
- Who it’s for (specific audience)
- What problem you solve
- What they get (deliverables, format, duration)
- Benefits (outcomes, not just features)
- Simple pricing or “starting at”
- Clear next step (CTA like “Book a Free Call”)
A Simple Homepage Hero Section: The First Impression
Your homepage is the front door. The hero (top section) should instantly communicate:
- Big, benefit-focused headline
- Subheadline explaining the transformation
- One clear CTA button (e.g., “Book a Free Chat” or “Get Started”)
Visitors decide in 5–10 seconds whether to stay.
1-2 Starter Blog Posts: Proof You Know Your Stuff
You don’t need 50 posts to launch. One to two evergreen pieces will show your expertise and help with SEO.
Examples for beginners:
- “Why [Your Niche] Matters in 2026” (e.g., “Why Wellness Coaching Matters More Than Ever in 2026”)
- “Beginner Mistakes I Made Starting My [Niche] Business (And How to Avoid Them)”
Blogs build trust, answer questions, and rank in search over time. One good post can drive traffic for years.
A Welcome Email or Lead Magnet Text
Once someone gives you their email (in exchange for a free guide, checklist, or template), send a warm welcome that:
- Delivers the freebie
- Introduces you personally
- Sets expectations (what emails they’ll get)
- Soft CTA (e.g., “Reply if you have questions” or “Book a call when ready”)
The Beginner Reality Check
You don’t need perfect content to start your business. Your content just needs to be good enough to get you visible and build credibility for your business. Waiting for “the right words” will cost you money and momentum.
That’s why I created a simple Starter Content Pack: I write these pieces for you (About page, Service page, homepage hero, 1–2 blogs, welcome email + a few social starters) so you can launch quickly, affordably, and without the stress.
Ready to stop procrastinating and get your first content live?
All custom-written in your voice, conversational, SEO-friendly basics.
Price: $75 flat
Delivery: 5-7 days max, usually faster
Payment: PayPal (upfront or 50/50 split if preferred)
Send an email to onlinewritererika@gmail.com with your niche/business idea (coach, freelancer, shop, etc.) and any details you have,
