It’s January, and you’ve launched the business you’ve been dreaming about for years.
Now what?
Everyone says “build a website” and “start a blog.”
Maybe you don’t know where to get started, or it feels like a chore.
The trick is to treat every post like a private message to one frustrated person, someone who could become your future customer.
Do that in 2026, and your blog can become the fastest way to go from unknown → trusted → paid.
Your blog needs words that help, connect, and convert.
Here’s the mix that actually moves the needle (without burning you out):
How-To-Guides That Help You Through The Mess
Google traffic comes from people who are stuck. Give them the exact steps and your real early mistakes. No theory.
- “How I Launched My [Business Type] With $0 in Ads This Year.”
- “The No-Fluff Guide to [Their Biggest Pain]”
Pain-Point Posts That Name The Struggle
Most content dances around the truth. Write about the ugly bits nobody admits. Your readers will appreciate the truth.
- “Why 80% of New [Niche] Businesses Die in the First 6 Months (And How to Dodge the Grave).”
- “The Hidden Cost of [Popular Mistake] That Almost Bankrupted Me Early”
Raw Founder Stories
People buy people first. Share why you started, the late nights, the doubt, the thing that nearly ended it.
- “I Walked Away From a Stable Job to Build This. Here’s What Everyone Forgets to Tell You.”
- “The One Decision That Almost Killed My Business on Day 30”
Dead-Simple Explainers
Don’t assume they get what you sell. Break it down like you’re chatting over coffee.
- “What [Your Offer] Actually Does (Plain English Version)”
- “How [Your Ideal Customer] Uses This to Save 10 Hours a Week”
Trends And Your Honest Take
This shows you’re switched on. Link 2026 shifts directly to their world.
- “5 [Industry] Changes Hitting in 2026 (And What They Mean If You’re Just Starting).”
Quick-Win Lists
Skimmable, shareable, instantly useful.
- “7 Free Tools I Lean on Every Week Running This Business”
- “The 6 Small Choices That Made My First Customers Stay”
Early Proof (even if it’s just one win)
Fresh social proof lands harder than polished testimonials.
- “How Our First Client Hit [Result] in 25 Days”
FAQ Gold For Those 2 a.m. Google Searches
Answer the questions nobody else bothers with.
- “[Niche] FAQs: The Answers I Wish I’d Had at the Start”
The Three Rules
Rule #1: Write for one person.
Rule #2: Useful > clever.
Rule #3: Edit like every word costs you money.
Do this consistently and your blog turns into the silent salesperson working while you sleep. Follow me on simplystated.org for more business content advice.
